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Using Webinars as a sales and marketing tool

Using Webinars as a sales and marketing tool

Using Webinars as a sales and marketing tool can be great for your business and brand. And what we are talking about here is generating leads for your business.

Why use webinars for lead generation?

Here are a number of reasons that you should try to use webinars in your lead generation strategy.

  1. Establishing trust and credibility. Producing and hosting a webinar is a great way to introduce yourself to your audience. It’s a great way to start building trust through your own words on a topic that allows you to be credible in. You are able to address concerns or questions that people may have too.
  2. Capture leads. Webinars allow you to capture high quality leads as people that actively sign up are engaged and willing to learn more about what you have to talk about. Using a robust registration process through a landing page will enable you to capture the data that’s relevant to you.
  3. Partnerships and collaborations. Webinars allow you to open up to and partner with other brands and organisations that offer complementary products or services. This can offer more value to your attendees
  4. No geographical barriers. Webinars have no borders or barriers to jump over and with digital, you can promote your webinar to a global audience if need be. Or, depending on your target audience, you can target a very specific market with paid advertising.

How to get started with webinars?

There are a number of software providers in the market that offer great products so you can run an entire lead generation campaign up to your webinar. Shortlist the providers and take a demo to see how they perform for you. Some are more costly than others, but this is dependent on features that are on offer.

Quick ‘checklist’ for planning your webinar

I won’t go into too much detail here, but below are some actions you can use to ensure you’re ready for your webinar.

  1. Select a preferred webinar ‘tool’ and software provider
  2. Check you have all the necessary equipment for your webinar (Computer, recording software, microphone, internet connection, web cam for example)
  3. Choose a topic that you are confident in delivering value on
  4. Plan, design and prepare your webinar – are you planning on running a live webinar or pre-recorded?
  5. Set the date(s), times and schedule – is this a one off webinar, or do you want this to run on specific days?
  6. Market your webinar – define who this webinar is aimed at. Then give yourself time to successfully engage with your audience
  7. Check and run through your webinar before hosting.

Hopefully you can take something away from this post for using webinars as a sales and marketing tool. If you’re looking to start using webinars in your business and need some assistance, please get in touch.