Menu Close

OSL Cutting Technologies

Engineering Brands

We were appointed to work alongside the management team at OSL Cutting Technologies to help structure their portfolio of companies including Rotabroach, GJ Halls and POWERBOR. With business acquisitions part of their growth strategy the OSL board wanted to define a clear structure for existing and future brands. Positioning the brands separately and clearly based on their own attributes gives OSL more play in terms of developing brands in response to market conditions or demand in the future.

From the top down, we re-branded and positioned OSL Cutting Technologies with a distinctive identity system and proposition of being ‘specialists’ and consultative experts in terms their portfolio of brands and products. This way of thinking enables sales teams to introduce the right brand/product in response to market challenges.


Project Services

  • Brand & Proposition Development
  • Brand & marketing consultancy
  • Brand asset creation
  • Concept development
  • Creative direction
  • Project management
  • Web design & development