Perfectly Popped Corn
Voice have worked with midlands snack brand Lord Poppington’s on evolving the identity and packaging for their popcorn range of snacks.
The brand which featured in the 2014 John Lewis Christmas hamper are starting to roll out the new identity and packaging across major UK retailers, delis and farm shops.
We wanted to bring some of the eccentrically English attributes of the brand into the packaging by bringing colours that depict the popcorn flavour into the union jack back drop. We have also evolved the character “Percy” by simplifying the illustration and highlighting his distinguishable features – the cane, top hat, bow tie and shoes which allows for tactical campaigns in the future.
- Brand Design
- Concept Design
- Copy Writing
- Packaging Design & Artwork
- Project Management