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Kenray Global

Ahead of the Curve

Kenray is a global leader in the design and supply of forming sets, tubes and collars to the packaging industry. However, the company’s visual identity was failing to communicate the superior quality of its products, resulting in business lost to competitors.

Taking the time to understand MD, Mark Evans’ aspirations and challenges, Voice created a brand which would set Kenray apart from global competition by focusing on the issues that genuinely matter to customers around the world, beginning with the brand line: Perform Better. Working with the existing colour palette for continuity of recognition, our visual identity references the distinctive shape of the company’s core products and the precision engineering for which Kenray is renowned.

With a meaningful brand rolled-out internationally, Kenray is in a position to achieve ambitious global growth objectives.

 

Services

  • Brand Planning & Strategy
  • Branding
  • Copy Writing
  • Creative & Art Direction
  • Design & Artwork
  • Proposition Development
  • Photography
  • Website Design & Build