Motorsports Marketing Communications
Following the separation of Zytek Group of companies, Gibson Technology (formally known as Zytek Engineering) approached Voice to design and develop a new online experience for the brand.
Their core motor sport activity is the production and support of LMP2 racecars and engines, with which it won the 24 hours of Le Mans in 2014, and also supplying teams in the World Endurance Championships (WEC), TUSCC and ELMS championships. In addition, they design, manufacture and maintain the 530 bhp V8 engines to the entire Renault World FR3.5 Series, Auto GP and FA1 Championships.
The site utilises the latest parallax scrolling techniques and is accessible to a multi-screen world with responsive capabilities for smartphones and tablets. With the integration of a WordPress CMS (Content Management System) the admin team at Gibson Technology can update the site in-house.
Photography and Art Direction support by Voice tells a visual story around the meticulous approach and attention to detail which is synonymous with the brands success within motorsport’s global stage.
- Art & Creative Direction
- Website Design & Development