A Brand In Pictures
When founder Tim Cabrelli engaged Voice to reposition his promotional film company Affixxius, he wanted to better promote in-house capabilities in tv and cinema quality ad production. Voice amassed insight from stakeholders, customers and target collaborators to develop a clear proposition: Intelligent, imaginative promotional films which surprise your audience and engage your customers on digital platforms, on tv or in the cinema.
We advised Affixxius to append the word Films to the obscure name and to adopt the brand line We are moving pictures and challenge Are you moving with us? to signify the confident forward momentum of the business and its target clients. We developed a dynamic visual brand featuring examples of Affixxius’ work, which can be animated in digital environments, to showcase the company’s abilities in this visual medium.
Affixxius Films now has a brand designed explicitly to attract the ambitious client projects, referrals and advertising agency collaborations which will more profitably exploit the skills of the in-house creative team. It also has a brand designed to evolve as the business grows.
- Brand Planning & Strategy
- Copy Writing
- Creative & Art Direction
- Design & Artwork
- Proposition Development
- Website Design & Build
Immediately Voice understood what we were trying to achieve and more importantly showed a real passion to understand our company and people so we could get the desired effect from our brand. The systems and processes that Voice went through were incredibly thorough and not only took information from our staff but also a select few of our current clients, which was great to see. - Tim Cabrelli – Co-founder