During August, I had the opportunity to fly to New York City to help film a series of interviews with some of the most influential financial traders on Wall Street. It was part of an influencer marketing video campaign.
Influencer Marketing Videos
The notion of ‘influencers’ has blown up over the last few years. People we now look up to and admire, don’t appear on our TV Screens or in the daily news. We’re influenced more by everyday people that we resonate with online. However, like everything, you need to look beyond the likes and subscribers and dig a little deeper into the world of influencer marketing. Money talks and throwing a few ‘bucks’ at an influencer can help promote goods and services -sometimes deflating their online persona.
Filming in New York City
It was a really interesting project helping film and interview some of Wall Street’s most influential traders with Jason Graystone, professional currency trader and entrepreneur from London. Jason is Co-Founder of Trading Education company TierOneTrading. Jason and his team are changing the game in terms of education and marketing for an industry that historically has a really bad reputation. We spent 4 days in New York discussing some of the challenges around trading, the trading industry and the power social media has on the perception of this industry.
Social Media Influencers
Here are some statistics to back up this incredible movement.
- The term “influencer marketing” increased by 325% in Google searches over 2017. This is the fastest-growing online acquisition method of the year.
- This is likely to continue in the future, as roughly two-thirds of marketing departments are looking to increase their budget for influencer marketing over the next year. Marketers are expected to invest an average budget of $25,000 to $50,000 into multifaceted influencer campaigns this year.
- Generally, their money is well spent. For each dollar spent on influencer marketing, marketers see an average of $7.65 in earned media value returned.
- The biggest platform for influencer marketing can be found on Instagram. Last year saw 12.9 million brand sponsored influencer posts. And that number is estimated to double this year (2018), creating an estimated market size of nearly $1.7 billion.
Brands are lining up to be associated with popular social media personas. To cater for this high demand an industry in itself has been created, with intermediary agencies popping up all over the place to serve as matchmakers between companies and their proposed influencers.
Mike Bellafiore co-founded SMB Capital, a proprietary trading firm in New York City, and SMB Training, its trader education company. He is the author of the “trading classic” One Good Trade and The PlayBook. He also co-authored a chapter for The StockTwits Edge, in which he discussed a favourite trading setup. Mike is a Yahoo Finance Contributor, The Trading Coach, and writes regularly for SMB Training blog, where he shares ideas on how to improve trading performance.
Adam Grimes has two decades of experience in the industry as a trader, analyst and system developer. Growing up in an agricultural community in America’s Midwest, Adams first trading experiences were in agricultural commodities and futures. He then moved to currency futures, trading during the Asian Financial Crisis, and to stock index futures and individual stocks. His trading experience covers all major asset classes–futures, currencies, stocks, options, and other derivatives, and the full range of timeframes from very short term scalping to constructing portfolios for multi-year holding periods.
Adam holds an MBA from The Ohio State University, and is currently Chief Investment Officer of Waverly Advisors, LLC, a boutique research and advisory firm for which he writes daily market commentary and trade notes. Prior to joining Waverly Advisors, Adam held the positions of VP of Quantitative System Development at Level Partners, LLC, Senior Analyst and Trader at MBF Asset Management on the New York Mercantile Exchange, and Chief Technical Strategist at SMB Capital. Adam is the author of The Art & Science of Technical Analysis: Market Structure, Price Action & Trading Strategies, published in 2012 by John Wiley & Sons. Adam is also a contributing author for several publications on quantitative finance and related topics, and is much in demand as a speaker and lecturer on the topics of technical trading, risk management, and system development.
Ryan is an investor and entrepreneur who creates YouTube videos and content around investing. Ryan’s YouTube channel has over 275,000 subscribers and is active across major social media channels. Ryan is also an owner of numerous on-line businesses and is vocal in sharing knowledge and insight into creating multiple income streams.
Influencer Marketing Campaigns
If you are looking to create influencer marketing campaigns as part of your business strategy, drop me an email or give me a call. I would be interested to hear all about it and offer some advice.