Digital real estate – another buzz word? No. It’s hear to stay and we’re only just getting started. There are now more smart phones than people on planet earth and digital real estate is all about how you and your business look on one of these devices. The business world is moving fast. Long gone are the days when we are stuck behind a desk. We’re on the move and no one is waiting for you to call. We live in a world where we can run a business from a smart phone – any where we choose.
Mobile first and why it’s important.
Website. Make sure your website is fit for purpose and responsive. This simply means it recompiles to display neatly on various devices – mobile, tablet etc. User experience will be critical, especially if you have a huge amount of content to display. Think mobile first – especially if your audience is consumer based. Your web designer will be able to assist you with this. If not, get in touch. We can help.
Emails. If you’re prospecting and using email to grab attention, I would suggest looking and reviewing on a mobile device. It will appear much longer than on a desktop email client. Cut to the chase. 4 lines max. Intro, benefit, call to action. If you’re struggling to cut copy, talk to a copywriter who will be able to help you. If not, we can help.
Video Content. If you have video to display, make sure it actually works on a mobile device. If you’re self hosting video content on your website, check bandwidth and download times. The last thing you want is someone waiting around for it to load. Trust me, they won’t. An alternative method is to host on YouTube or Vimeo. Exploit the SEO benefits of these channels too. If your video content isn’t for public consumption, embed private links back into your website by using a premium Vimeo account for example. Streaming will be faster and more reliable from these channels too.
Print Content. Think about how your print communications translate into the digital world. A PDF brochure doesn’t look that appealing as double page spreads on a mobile phone. Even the orientation can be thought about – portrait vs landscape. Might not be viable in some instances, but consider the recipient. Optimise images and PDF size too. A print ready PDF file could be huge and not a great experience for the ‘downloader’ – especially if they are using their own data!.