When choosing an agency to parter with, I wanted to write a post on some of the aspects that we think are important alongside feedback from our clients and parters.
Culture has become extremely important in today’s business landscape. We hear it a lot. The culture of your agency must align with the culture of your business. This of course is the same when we as an agency are looking to partner with a brand or organisation. After all, it’s going to be an intimate encounter. We must get along. Does the agency proposition resonate with your business? For example, at Voice our proposition is built around real-world thinking. We unify business thinking with creative delivery. We make sure your brand, marketing and communications is real-world ready. Fit for front line sales teams to use and confidently deliver. After all is said and done, we’re in business to help business. A contribution to your bottom line is what matters.
Project & Creative Management Team
We hear this a lot. You meet a team of people that you never see again. Critical information and conversations are lost. At Voice, the way we work is simple. You meet a business stakeholder who will be working alongside you and your account. You get direct access. 9-5 doesn’t exist anymore. We’re on-line and on-call. We build relationships with our clients that last a lifetime. We become friends.
Know what your agency specialises in. Sector and industry expertise alignment can be crucial. This can also filter through to creative delivery. After all, an agency that specialises in the beauty sector may not be suited to you if you’re in technology, business, industry or manufacturing. Your agency partner should live and breathe the sectors they work in and can offer insight and advice away from any day-to-day creative output.
Know what your agency is an expert in. Lets face it – there will be certain disciplines that will not be covered. PR is PR, not marketing. Digital is digital, not graphic design. You get the point. Check out the agency’s portfolio and ask specific questions about projects to give you the confidence in their ability.
Choosing an agency can be challenging and time consuming. We get it. We’ve been there and will continue to be there. Good luck.