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Category / Engineering & Manufacturing

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  • Agency and client collaboration

    I felt compelled to write this article on agency and client collaboration. We’ve recently been working on a large website project for a PLC.

  • Marketing for the manufacturing industry

    Growth is returning to the British manufacturing sector. The advancement in technology, alongside an improving economy is giving a continued boost to the manufacturing industry. As a result, it’s giving raise to more opportunities for manufacturers to seize. The otherside of this is the consequential increase in competition. Adding complication to that is the changing balance…

  • Google to reward mobile friendly sites

    What you need to know This week is set for Google to reward mobile friendly sites. This post talks about what you need to know and a basic guide to implementing a mobile website or responsive strategy. Testing your website for mobile capabilities  The first thing to do is actually test to see if you’re website…

  • Mobile website design

    Mobile website design Web design has changed. Not just on the desktop, but mobile website design too. We live in a multi-screen world these days and ‘responsive’ design has changed the way you need to think about your website. Oh, and Google is expecting your website to be responsive too. So what is responsive web…

  • B2B Lead Generation

    B2b lead generation techniques Business has changed for good. And the need for creating a sales and marketing strategy for b2b lead generation has never been stronger. Don’t get me wrong, the need for prospecting and calling to verify contacts still has its place, but there are more effective ways to generate b2b leads. Inbound marketing We…

  • Marketing for manufacturing and engineering companies

    The business world is indeed becoming a much smaller place, and for engineering and marketing firms, just like all others, the increased opportunities that it brings also carries real risks – the most catastrophic, missing out on sales opportunities and being left behind. That’s why, to keep the order book full and profits healthy, it’s…